Responsive design refers to a technique that enables websites to change their layout and content based on the device being used to view them. The design literally responds to its environment. For example, if your site uses responsive web design, a visitor who opens it on an iPhone will see a layout that is optimized for that phone’s smaller screen.
To make a design responsive, your web design and development team will consider how different devices are going to handle the design and how users are going to respond to that design.
Designers will create a flexible appearance that can deliver complementary layouts for the various screen size options while maintaining brand integrity. Developers create the code and add media queries, which are pieces of code that check the size of the screen being used and display the appropriate layout and content for that screen. Everything from image size to the navigation structure may need to change between devices to ensure a good user experience.
Today’s web development is not about one-size-fits-all solutions; it’s about taking advantage of the opportunities presented by new technologies. Responsive web design requires early planning, but the reward is a flexible, beautiful site that works as well on a smartphone as a desktop.
Once you see why it matters, we can help you create a site that leverages responsive design. Our designers and developers will work together to create an attractive site that uses the latest web technologies and delivers a superior experience to visitors. We can redesign your entire site, make minor adjustments, or provide our expert advice. Contact us today if you would like to talk about responsive design or any other web development needs.